Discover
Understand the business, the problem and where the opportunity actually sits — before anything is designed or built.
Custom software
Off-the-shelf software is cheaper right up until the point the business has to reshape itself around it. Custom software is worth building when the process is the thing that makes the company money, or when the workaround has quietly become a full-time job.
01Who it’s for
Who Custom Software is for
Businesses running a core process on spreadsheets and memory
Companies paying for several tools that each do part of the job
Teams whose software nearly fits, and whose staff absorb the difference
02What it answers
The business runs on a spreadsheet only one person fully understands.
We pay for software that does 70% of what we need.
Every quote, job or order is re-keyed by hand.
We cannot see what is actually happening until month end.
03What you get
Delivered
01
Internal platforms and admin tools built around an existing process
02
APIs and integrations between systems that were never designed to meet
03
Data modelling, so the numbers mean the same thing everywhere
04
Reporting that answers the questions the business actually asks
05
Documentation and handover, so it is not a black box
Typically built with
- TypeScript
- Node.js
- React
- PostgreSQL
- REST APIs
- Cloud hosting
04How it runs
Discover. Design. Build. Grow.
Design
Design the experience and the system behind it. Decisions get made on purpose rather than by default.
Build
Develop the technology properly. Short cycles and working software, not a reveal on launch day.
Grow
Improve, iterate and support it once it is live. Software either compounds or it decays.
05Other services
Other services
Web DevelopmentWebsites and web applications built around how a business actually works, rather than around what a template allows.AI & AutomationAI features and automated workflows that remove repetitive work and connect the systems a business already runs on.Digital ProductsProduct design and product engineering in one team — interface, architecture and the systems underneath, shipped as a single piece of work.Growth SystemsAcquisition, conversion and measurement built to compound — the commercial layer on top of everything else.